![]() ![]() Need a quick review? Here are the metrics we covered in this section: These four metrics provide a picture of a seller’s record by measuring the quality of the merchant’s order handling, shipping, and overall customer service. number of cases closed without seller resolution.This record is measured and assessed by merchants’ seller performance metrics: Merchants should check the median price of competitor items and the amount of competitor items to evaluate the value of their own listing.Īnother product ranking factor is the seller’s track record. The listing’s value is another factor that’s affected by data - the item’s price competitiveness metrics. ![]() These three metrics indicate the amount of traffic a listing receives before any sales happen. Popularity by this definition can also be assessed by the listing’s number of impressions, listing page views, and click-through rate, which measures the amount of impressions that resulted in clicks. Listings that not only have a lot of clicks, but a lot of clicks that convert to purchases are considered high-demand items. ![]() The popularity of an item, for example, is determined by the item’s sales conversion rate, which indicates the percentage of people who clicked on a listing and purchased the item. Listing’s terms of service (like return and shipping policies)Ī few of these factors are directly affected by seller account metrics.Product searches on eBay automatically show “Best Match” results.ĮBay hasn’t disclosed the exact algorithm for Best Match results, but the marketplace has stated the rankings are influenced by a combination of these factors: 75% of users never even scroll past the first page of results, so sellers want to make sure their products are ranked high in searches. Your products should, ideally, be one of the first search results. Product rankingīuyers are more likely to purchase your one-of-a-kind eBay items if they are highly visible in product searches. Sellers can use the data to connect more easily with old and new customers and motivate purchases. Knowing which metrics impact product visibility and seller reputation on eBay empowers merchants. Understanding how data impacts product rankings, product reviews, and seller ratings enables merchants to see the big picture - where their customer engagement and acquisition efforts are weak and how they can be improved. We cover where to find these metrics in more detail down below. product reviews and seller ratings: how many product reviews and seller ratings the merchant has and how positive or negative this feedback isīoth factors are heavily shaped by seller account metrics.product ranking: the point at which the product appears in search results.When customers visit eBay’s site, the likelihood of them buying your product depends on your: eBay merchants with this data-based knowledge are equipped to encourage returning and new buyers to purchase their specialized products. Sellers instead have to create their own resource of knowledge by meticulously tracking their own account metrics to form insights.ĮBay merchants can start taking advantage of their account data with this guide to tracking and applying metrics on the marketplace for better growth.ĮBay sellers who monitor their metrics can use the data to form a nuanced understanding of their unique customer base, such as identifying what products have the highest demand and how customer service could be improved even further. There are fewer resources on growing niche item businesses since these products are less common in markets. Improving their growth tactics instead boils down to analyzing and gaining insights from their own seller data. ![]() eBay merchants offering these specialized goods are in smaller markets, so they have less information and examples to inform their own strategies for selling more and attracting customers. The platform’s niche products, like used items or one-of-a-kind collectibles, typically have fewer competitors than mainstream goods. EBay merchants offer everything from lightbulbs to vintage war posters on the marketplace. ![]()
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